|
|
Marketing communication of selected company
Grecová, Kateřina ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.
|
|
| |
|
|
The Proposal for Improvement of Inventory Management in the Company ICE invest Ltd.
Vincens, Daniel ; Vostrejžová, Šárka (referee) ; Mikulec, Luděk (advisor)
This thesis presents an evaluation of the proposals and optimizing inventory management at ICE invest spol. s r.o. The theoretical part defines basic concepts regarding this issue, their classification and types of inventory control methods. It also describes the impact of each solution on the costs associated with them. The practical part analyzes the current state of inventory management in the company is also interested in the process of procuring, storing supplies and distribute them to individual branches. The aim of this analysis is to identify weaknesses and fix them with the best solutions that will lead to improvements in inventory management company.
|
|
|
The Use of Statistical Methods for Data Processing
Čupr, Jiří ; Klučková, Martina (referee) ; Novotná, Veronika (advisor)
This master's thesis is focused on problem of orders of ingredients in McDonald's. It's an analysis of usage changes depending on outside temperature. Thesis includes theoretical background for correct analysis of the problem and possibilities to figuring it out. There is also an algorithmus for more efficient solution of problem with needs or excess of ingredients. There is also a program written in VBA language, that makes more simple usage of this algorithm on restaurants.
|
|
|
Business Plan
Bártová, Jana ; Ing.Jan Cenek (referee) ; Hanušová, Helena (advisor)
The theme of the thesis is the proposal of a comprehensive business plan to establish a fitness center with gym and fitness training. The theoretical part focuses on the basic information about the business plan. The concept part is then applied to a specific business plan for the establishment of fitness centers
|
|
| |
|
|
Analysis of the Selected Firm
Mačát, Jakub ; Chudý, Martin (referee) ; Hanušová, Helena (advisor)
Cílem této diplomové práce je analýza odbytu ve vybraném podniku. Na základě teoretických poznatků a koncepcí posoudit, zda vybraný podniku používá nástroje odbytové politiky správně a efektivně. Praktická část vychází z marketingového průzkumu, makroekonomických a vnitropodnikových dat, na jejichž základě jsou zjištěné skutečnosti konfrontovány se skutečností. Závěr práce je potom věnován konkrétním doporučením pro odbytovou politiku vybraného podniku.
|
|
|
Draft of Corporate Financial Plan
Bernat, Roman ; Šanovec, Petr (referee) ; Karas, Michal (advisor)
Diploma thesis is based on finding out main financial planning issues. The first part of thesis is dealing with theoretical aspects, which are necessary to know for setting up a financial plan. After this part is the practical part, which includes detailed procedure for setting up a financial plan for company H.A.Kovochem. Financial plan is created in an optimistic and pessimistic alternative. The final part of the thesis is evaluation and control of these two alternatives of plans
|
|
|
Multifunctional house in Uherské Hradiště
Hanák, Martin ; Vystrčil, Jan (referee) ; Šuhajda, Karel (advisor)
THE AIM OF THIS DIPLOMA´S THESIS IS A NEW BUILDING OF A MULTIFUNCTIONAL HOUSE IN UHERSKÉ HRADIŠTĚ. THE BUILDING HAS THREE FLOORS AND ONE PARTLY UNDERGROUD FLOOR. THE UNDERGROUND FLOOR IS USED AS A STORAGE SPACE FOR THE BULDING‘S USERS AND AS A TECHNICAL SURROUNDINGS OF THE FACILITY. FIRST FLOOR IS USED AS A COMMERCIAL PREMISES, AS A BOULDER CENTRUM, COFFEE HOUSE AND SALES. THERE ARE SEVEN APARTMENT UNITS ON EACH FLOOR 1+KK, 2+KK, 3+KK AND 4+KK. OVERALL THERE ARE FOURTEEN APARTMENT UNITS, ALL FLATS ARE DESIGNED IN THE SAME WAY ON EACH FLOOR. THE WHOLE BUILDING IS ALSO EQUIPPED WITH A LIFT, IT IS A MASONRY BUILDING MADE WITH YTONG SYSTEM WITH CAST-IN-PLACE REINFORCED CONCRETE CEILING AND A FLAT GREEN ROOF. THE CONSTRUCTION ITSELF FITS IN THE SURROUNDINGS OF THE HOUSING DEVELOPMENT.
|
|
|
Analysis and Strategy of E-commerce Firms
Šklíbová, Veronika ; Przybylski, Lukáš (referee) ; Němcová, Zuzana (advisor)
The content of this work is the analysis and assessment of the current state of company Slevoteka.cz, which is the first recreation dealing discount portal in the Czech Republic. This work also contains parts regarding an in-depth insight to company operations, a segment about firm's marketing and a comparison with its competitors. Finally there are many improvement suggestions which were derived as an output of my findings and also a web redesign draft.
|
guest ::
